• LinkedIn Authority Building Framework:

  • Comment regularly on 60-100 industry influencers’ posts
  • Create folder of target profiles to engage with daily
  • Focus on building relationships with industry leaders
  • Use comments to gain visibility (leveraging others’ large followings)

• Micro-Niching Strategy:

  • Choose industry with specific criteria:
    • Must have significant pain points
    • Must have money to pay
    • Must be easy to target
    • Must be a “starving crowd” desperate for solution
  • Focus on 1-2 high-demand positions within niche
  • Become deep subject matter expert in narrow focus area

• Automated LinkedIn Growth System:

  • Use SkyLead software to send 70-100 connection requests daily
  • Target followers of competitors
  • Focus on connecting with ideal client profile (ICP)
  • Maintain consistent growth even without active posting

• Content Creation Framework:

  • Use AI tools (GPT, Taplyo) to generate content ideas
  • Create 2 months of content in advance (20 posts in 30 minutes)
  • Post 3x per week consistently
  • Share industry expertise and personal story/journey

• Inbound Lead Generation Process:

  • Build trust through consistent content and engagement
  • Use qualification form (20-30 min to complete)
  • Maintain waiting list of potential clients
  • Focus on quality over quantity of relationships

• Brand Building Methodology:

  • Spend minimum 1 hour per week on brand building
  • Network strategically within niche
  • Share expertise and experiences
  • Position self as authority figure
  • Focus on building trust before sales conversations

• Business Development Evolution:

  • Moved from traditional MPC (Marketing Passive Candidates) method
  • Shifted to pure inbound strategy
  • Added complementary services (LinkedIn branding for clients)
  • Maintains focus on core recruiting business while expanding offerings

The key insight is the shift from traditional outbound recruiting methods to becoming a magnetic recruiter through strategic personal branding, micro-niching, and leveraging technology/automation tools effectively.

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