• Strategic Business Launch Approach:

  • Created detailed spreadsheet analyzing potential markets
  • Evaluated metrics: population growth, density, crime rates, manufacturing activity
  • Visited multiple cities before selecting location
  • Chose Charlotte for optimal market conditions and personal fit

• Niche Market Strategy:

  • Focused specifically on manufacturing sector
  • Targeted individual contributor engineers and first-line managers
  • Average fee of $25,000 with high volume approach
  • Deliberately declined work outside core competency
  • Benefits from high repeatability in placements

• Training Methodology (3-Stage Process):

  1. Flips: New recruiters make initial candidate calls with simple script
  2. Splits: Recruiters handle full candidate side operations
  3. 360: Complete full-desk recruiting responsibilities
    • Heavy emphasis on in-person training and listening to live calls

• Business Development Framework:

  • Blend of “old school” and “new school” approaches
  • Consistent outbound MPC (Marketing Presentation Calls)
  • Digital marketing through LinkedIn content
  • Focus on authentic storytelling in social media
  • Regular in-person client meetings

• Call Management System:

  • Works in batches of 20 calls
  • Aims for 4-5 batches per day for new recruiters
  • Experienced recruiters: 40-60 calls daily
  • Structured breaks between batches for admin work

• Team Building Criteria:

  • Looks for drive and willingness to make cold calls
  • Values in-person work culture
  • Emphasizes transparency in interview process
  • Focuses on long-term career growth potential
  • Clear alignment with company values and work ethic

• Growth Strategy:

  • Started solo, strategic hiring based on workload
  • Clear vision communicated to first employees
  • Built infrastructure for scalability
  • Focus on maintaining quality while expanding team
  • Current team of 4 with plans for continued growth

• Success Metrics:

  • First year: $900,000 in billings
  • Two years: $2.5 million in billings
  • Emphasis on consistent business development
  • Regular tracking of key performance indicators

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