• Recruiting Fundamentals Framework:

  • Focus on basic activities: phone calls, emails, LinkedIn outreach
  • Minimum 3 hours daily on phone conversations
  • Cannot effectively influence people through digital means alone
  • Need for direct voice conversations to assess candidates

• The “Three-Headed Monster” Approach:

  • Phone calls
  • Emails
  • LinkedIn messages
  • Must maintain consistent daily cadence across all three channels

• Power List Methodology:

  • Write down 3-5 critical tasks daily on paper
  • Focus only on activities that move closer to money/placements
  • Score yourself (e.g., completing 4 of 5 tasks = 4-1 win)
  • Track W/L record to reinforce winning mindset

• Game Tape Review Process:

  • Record all client/candidate calls and video meetings
  • Review recordings to identify strengths and weaknesses
  • Focus particularly on fee negotiations
  • Use insights to improve through role-playing

• Client Follow-up Cadence:

  • Day of placement
  • 90 days post-placement
  • 180 days post-placement
  • 12 months post-placement
  • Regular drip sequence thereafter

• Mindset Management Framework:

  • Recognize “bitch voice” vs “boss voice” internal dialogue
  • Immediately counter negative self-talk
  • Take opposite action of what negative voice suggests
  • Focus on vision and belief in capability to achieve goals

• Trade Show Strategy:

  • Plan outreach 1-1.5 months before event
  • Contact target exhibitors in advance
  • Focus on being seen rather than selling
  • Build in-person relationships to strengthen connections

• Performance Recovery Protocol:

  • Don’t let bad days become bad weeks
  • Take quarterly long weekends completely disconnected
  • Maintain fundamental activities during down periods
  • Focus on bouncing back quickly from setbacks

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