• Community Building & Networking Approach:

  • Form partnerships and referral networks (can drive millions in revenue)
  • Think of everyone as a potential connection
  • Get out of home office and network in person (country clubs, gyms where decision makers are)
  • Build both client and candidate communities
  • Share value and build authority through content

• Multi-Channel Outreach Strategy:

  • Use multiple communication channels: LinkedIn, email, cold calls, direct mail, video, texting
  • Aim for 10-12 touches across different channels
  • Be consistent in outreach across all channels
  • Focus on building relationships over time

• Differentiation Framework:

  • Use specific statistics to stand out (e.g., “80% of placements retained after 2 years”)
  • Offer meaningful guarantees (e.g., 1-year replacement guarantee)
  • Leverage testimonials and LinkedIn recommendations
  • Use case studies to demonstrate value
  • Share “Most Placeable Candidates” (MPCs) to demonstrate quality

• Industry Transition Methodology:

  • Talk directly to people in target industry to learn
  • Research market trends and terminology
  • Find and leverage MPCs in new industry
  • Focus on viable vs. “sexy” industries
  • Look for hidden niches with less competition

• Business Development Approach:

  • Focus primarily on client acquisition over candidate sourcing
  • Take action over perfect planning
  • Be aggressive in market outreach
  • Maintain consistent daily routines
  • Maximize existing inventory (candidates, connections)

• Resource Management Framework:

  • Invest in necessary tools (LinkedIn Recruiter, Indeed Resume Search)
  • Use automation tools (Zapier, AI tools like Claude)
  • Manage cash flow carefully to handle market fluctuations
  • Build multiple revenue streams (temp staffing, coaching)
  • Focus on ROI for technology investments

• Mindset Management:

  • Ground yourself through exercise, faith, or other outlets
  • Build supportive community connections
  • Maintain structured daily routines
  • Focus on standards over goals
  • Take action despite imperfect circumstances

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