• Video Personalization Strategy: A framework for standing out in recruiting outreach

  • Use video as second touch point (after initial plain text email) for better deliverability
  • Place video over relevant content (like job descriptions) to increase engagement
  • Leverage AI personalization while maintaining human connection
  • Focus on making candidates feel “seen and heard” rather than just another number

• AI-Powered Video Automation Framework:

  • Record one base video using placeholder terms (e.g., “watermelon” for names)
  • AI automatically personalizes video for each recipient
  • Can personalize multiple elements:
    • Recipient’s name
    • Website/job description overlay
    • Visual appearance filters
  • Processing time: ~1 hour per 100 personalized videos

• Multi-Channel Integration Approach:

  • Integrates with major email automation platforms
  • Compatible with CRM systems
  • Can be embedded into existing marketing sequences
  • Allows for automated triggers based on prospect behavior

• Modern Recruiting Communication Strategy:

  • Move beyond traditional templated emails
  • Focus on relevance over generic personalization
  • Use intent signals (website visits, engagement) to trigger outreach
  • Combine automation with authentic personal touches when appropriate

• Success Implementation Framework:

  • Start with manual, non-scaled approaches to perfect messaging
  • Test with familiar contacts before scaling to cold outreach
  • Focus on paying customers/serious candidates first
  • Gradually incorporate automation tools as processes prove successful

• Future Trends in Recruiting Technology:

  • Integration of intent data with automated outreach
  • More sophisticated AI personalization capabilities
  • Emphasis on relevant, targeted content delivery
  • Automated asynchronous buying/recruiting experiences

• Best Practices for Video Implementation:

  • Keep initial emails plain for deliverability
  • Use video filters/tools to maintain professional appearance
  • Balance automated and personal video approaches
  • Focus on timing and relevance of outreach

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