• Career Transition Strategy:

  • Started in medical aesthetics/sales before transitioning to recruiting
  • Entered through temp staffing, which provided foundational skills
  • Mastered basics before moving to specialized recruiting (accounting/finance/HR)

• Success Metrics & Activity Tracking:

  • Weekly targets include:
    • 5 social media posts (Mon-Fri)
    • 10 ad calls
    • 25 MPCs (Marketing Presentation Calls)
    • 5-12 new recruits per week
    • 5 new contacts in system
    • 40 connects/emails
    • 5 leads minimum
  • Goal of 95 total activities per week

• Business Development Framework:

  • Targets 50 specific companies
  • Uses 7-9 touch point system:
    • Cold calls
    • Email outreach
    • LinkedIn connection requests
    • Voice memos on LinkedIn
    • Direct mail
    • In-person meetings
    • Handwritten letters

• Client Acquisition Strategy:

  • Focus on relationship-first approach
  • Maintains high standards for client partnerships
  • Fixed fee structure (25% standard, 35% for $200k+ roles)
  • Net 10 payment terms
  • 90-day guarantee with one-time refill, no cash refunds

• Personal Brand Development:

  • Daily content creation on LinkedIn
  • Strategic network building within niche
  • Focused on accounting, finance, and HR in Houston
  • Attending networking events
  • On-site client visits

• Business Philosophy:

  • Mission: “Put humanity back into hiring”
  • Core values spell out “HUMANITY”
  • Emphasis on honesty and transparency with clients
  • Quality over quantity approach to business
  • Selective client acceptance

• Technology Stack:

  • LinkedIn Recruiter Pro
  • Bullhorn CRM
  • Basic automation tools
  • Canva for marketing materials

• Keys to Success:

  • Disciplined activity tracking
  • Consistent daily actions
  • Focus on relationship building
  • Maintaining high standards
  • Continuous learning through mentorship
  • Work ethic and persistence

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