• Inbound Recruiting Methodology:

  • Focus on creating content and building presence to attract clients/candidates rather than pure outbound
  • Requires consistent content creation (LinkedIn posts, videos, etc.)
  • Takes 6-9 months to see significant results
  • Goal is to build trust and recognition over time
  • More sustainable than just cold calling

• Content Creation Framework:

  • Start by engaging with others’ content (comment on 100 posts)
  • Study successful content to understand what works
  • Begin posting 1-3 times per week, not daily at first
  • Focus on authentic, conversational content
  • Think long-term about cumulative views/impact
  • Measure success by profile views and inbound leads

• Modern Recruiting Communication Strategy:

  • Cold calling effectiveness declining (70%+ don’t answer unknown numbers)
  • Need multi-channel approach combining:
    • Traditional outbound (calls/emails)
    • Social media presence
    • Content marketing
    • New platforms (e.g. Clubhouse)
  • Focus on building warm connections before outreach

• Recruiter Training Evolution:

  • Traditional focus only on calls/metrics needs updating
  • Should include training on:
    • Writing skills
    • Social media strategy
    • Storytelling
    • Content creation
    • Personal branding
  • Goal is to make recruiters well-rounded modern professionals

• ROI Measurement Approach:

  • Track profile views over time
  • Monitor engagement metrics
  • Calculate value of views vs paid advertising costs
  • Focus on quality over quantity of connections
  • Success = 5-10 solid clients generating consistent revenue
  • Build targeted visibility with right audience

• Community Building Framework:

  • Create educational content/courses
  • Build ongoing support communities
  • Foster collaboration between recruiters
  • Share best practices and trends
  • Focus on long-term development vs quick wins

This analysis reveals a clear shift from pure outbound recruiting to a more balanced, marketing-influenced approach that emphasizes building presence and relationships over time through content and community.

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