Digital Marketing and Recruitment Strategies

Sourcing and Attracting Candidates

  1. Leverage existing database and past contacts
  2. Implement a multi-touch marketing approach (15-20 touchpoints)
  3. Use diverse communication channels (direct mail, email, social media, phone)

Screening and Interviewing

  1. Build a strong personal brand on social platforms
  2. Focus on adding value and demonstrating expertise
  3. Create content that showcases your industry knowledge

Candidate Assessment and Selection

  1. Segment potential clients into three buckets: current, past, and new
  2. Develop targeted marketing strategies for each segment
  3. Use IP tracking to identify potential leads visiting your website

Offer Negotiation and Closing

  1. Demonstrate clear ROI of recruitment services
  2. Use data-driven approaches to show value
  3. Develop case studies and success metrics

General Recruitment Effectiveness

  1. Embrace technological changes and innovations
  2. Continuously learn and adapt
  3. Focus on building trust and personal relationships
  1. IP Tracking Software (e.g., ZoomInfo)
  2. AI Video Tools (e.g., Opus)
  3. Chat GPT for content creation and strategy development

Key Takeaway

The future of recruiting remains fundamentally human-centric. While technologies like AI can enhance processes, the core of recruitment is about building trust, understanding client needs, and making meaningful connections.

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