Recruiting Insights: Kevin Kirkpatrick’s Strategies

Sourcing and Attracting Candidates

  1. Leverage industry-specific platforms beyond LinkedIn
  2. Use multi-channel sourcing strategies
  3. Build a strong referral network
  4. Develop a personal brand through content creation (LinkedIn Lives)

Screening and Interviewing

  1. Create a standardized intake questionnaire
  2. Ask deep, comprehensive questions about role requirements
  3. Understand candidate communication preferences
  4. Be patient and thorough in initial engagement

Candidate Assessment and Selection

  1. Focus on relationship building
  2. Develop relationship “capital”
  3. Maintain consistent communication
  4. Look beyond immediate placement to long-term potential

Offer Negotiation and Closing

  1. Use multi-touch email sequencing
  2. Be persistent but not pushy
  3. Understand candidate communication patterns
  4. Provide clear timelines and expectations

General Recruitment Effectiveness

  1. Continuously invest in learning
  2. Network with peers
  3. Consider offering advisory services
  4. Maintain a purpose-driven approach to recruitment

Key Tools Mentioned:

  • Sourcewell
  • Freelate
  • Socialmonials
  • StreamYard
  • Vidyard

Bonus Insights:

  • Kevin successfully runs a recruitment business across Canada and the US
  • Specializes in medical and executive recruitment
  • Emphasizes the importance of curiosity and continuous learning

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